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Lisa
Castelli
To me, AI isn’t a threat, but an enrichment and an extension of my brain.
Lisa
Castelli
Art director
with a love for vibecoding
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INTRODUCTION

The bridge between strategy and creativity, and now between design and code too.

On paper, I’m a strategist, with a master’s in strategic communication. But my creativity wanted out: first through graphic design, later through UX design too. By combining both, I am able to think creatively at a strategic level as an art director, and can be a the bridge between my team of creatives and everyone else. 

I’m involved from the very start of a project: together with my team, I set the creative direction and develop everything from branding and concepts to websites, visualisations and animations. AI now takes that a step further so I can design and build everything myself, exactly the way I used to imagine. I love solving visual problems, get a kick out of efficient processes, care about good UX design and love surrounding myself with creatives who share the same passion.

ABOUT ME

Always a winner! Every square hides a fact about me.Every icon you colour in reveals a personal fact.

Because everyone loves to scratch and win.Because a little scribbling is still fun.

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SELECTED WORK

Work, with impact.

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VIEW CASE ↗︎
EXPERTISE

What I bring to the table.

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EXPERIENCE

My path
Experience

From communication sciences, via press and graphic design, to art direction and code. Filter by what you want to see.

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IN ACTION

Behind the scenes
At work

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Let’s make incredible things together.

castelli.creatives@gmail.com ↗︎ Send a WhatsApp ↗︎
STATUSGenk, Belgium
Lisa Castelli
Thanks for scrolling this far — Genk, 2026© 2026 Lisa CastelliDesigned in Figma, built with Claude Code